Crypto Now Encroaching the Football Arena Faster Than Ever

A fascinating new age of convergence between sports and digital currency is upon us as the UEFA, famous for its heart-pounding football competitions, brings the arena to the world of crypto. The association is reshaping the game with the impending 2024–2027 Champions League cycle by finding a way of bringing in cryptocurrency fans and gambling sites, something that will get every enthusiast quite excited.

Building on Existing Success

After bagging partnerships with gaming behemoths like PlayStation and Mastercard, UEFA seems eager to reach out to other sectors, seeing an opportunity for cooperation and innovation that has yet to be fully realized. At the core, this is more than simply a financial backing deal. It is an opportunity to create a mutually beneficial partnership that goes above and beyond what is often seen in the sports entertainment industry, all while improving the fan experience.

This daring approach by UEFA represents a turning point, converging sports sponsorship and the ever-changing cryptocurrency industry. The tender, which opened on March 13, gave cryptocurrency gambling platforms until March 20 to enter and claim a seat on the field. Needless to say, it represented a once-in-a-lifetime chance for them to share their line-ups in front of a worldwide audience of football enthusiasts.

AC Milan Joins the Bandwagon

As expected, the floodgates of crypto gambling-related collaborations have opened. Football teams are also forging their own partnerships with the most recent one being AC Milan. The legendary Italian football team has been creating a stir in the sports world lately by partnering with the equally well-known bitcoin gaming site TG.Casino.

According to the release, TG. Casino joins AC Milan as their Regional iGaming Partner. This move is in line with their aim to increase fan interaction and boost their European footprint. With the support of AC Milan, this groundbreaking partnership makes TG.Casino a frontrunner in the rapidly growing iGaming industry.

The announcement of the partnership has sent shockwaves across the gaming world, driving up the price of $TGC, the native utility token of TG Casino. However, there is more to it. As a dynamic asset in the crypto gaming ecosystem, $TGC provides practical advantages including cash-back incentives and staking perks, in addition to its monetary worth. The token’s “fan engagement tool” status and AC Milan’s support, further demonstrate how forward-thinking this partnership is, connecting long-standing sports fanaticism with new blockchain technology.

Through the introduction of cryptocurrency into football sponsorship, both sectors stand to benefit greatly. That is especially from special fan tokens that provide access to VIP events and NFTs that immortalize legendary football moments. Still, we are just at the beginning of an era that could reshape the landscape of football and crypto gambling for years to come.


Bets.io Expands Portfolio with SOFTSWISS Sportsbook Integration

In an exciting development, the SOFTSWISS Sportsbook has expanded its network of clients through a strategic partnership with Bets.io, a prominent crypto casino. The purpose of this partnership is to improve the Bets.io user experience by providing a new, exciting product, and to increase the variety of services offered by this modern online casino.

Bets.io is widely hailed as a casino built by crypto fans, for crypto fans, and it offers a huge selection of games and operates with a Curaçao license. To attract users who prefer digital currencies to fiat money, it offers wagering in a broad variety of them, such as Bitcoin, Bitcoin Cash, Litecoin, Ethereum, Dogecoin, US Dollars Tether, TRON, XRP, ADA, BNB, DAI, and TRX.

With the seamless integration of SOFTSWISS’ sports betting platform, Bets.io’s players can now enjoy a comprehensive selection of over 200 sports, including esports. The betting odds are sourced from respected providers like Betradar and Oddin.gg, ensuring a top-tier betting experience. Furthermore, players will gain access to a range of enticing bonuses, such as Freebet and Comboboost.

The SOFTSWISS Sportsbook is an integral element of the overall product suite, providing players with access to a variety of incentives that are “unique to the iGaming industry” and the option to run jackpot campaigns on sporting events.

The Terms

Throughout this partnership, Bets.io will receive invaluable support and technical assistance from SOFTSWISS. This support extends to tailoring the platform to meet specific customization requirements and incorporating new functionalities as per the client’s needs. Moreover, Bets.io will benefit from a suite of player management tools, including betting statistics, flexible odds, event settings, and top-notch customer support.

“Using our sports betting platform, Bets.io will strengthen their business through enhanced engagement and a broader market reach, while players will have access to a wide range of sports, events, leagues, and tournaments.” Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook

The team at Bets.io has also expressed their enthusiasm, noting that they are looking forward to learning more about the features of the Sportsbook Platform so that they may provide their customers with something unique. The process of collaborating with SOFTSWISS was smooth, and they anticipate excellent outcomes. Their new partner has been quite helpful throughout the whole process of integrating their systems.