Last month, Crypto Millions Lotto which is arguably the biggest bitcoin lottery on the planet announced that they had inked a lucrative partnership with English Premier League club Wolverhampton Wanderers F.C. The soccer club which is also referred to as the “Wolves” now has the lottery as its “Official Online Lottery Partner”. Obviously, this is another great milestone for the crypto community as it continues to champion mainstream adoption.
While partnerships between Premier League Clubs and sports betting companies are quite common, this one is quite special since it involves an online lottery business. Furthermore, it is also one of the few partnerships with crypto-related businesses. The Wolverhampton Wanderers Football Club is no stranger to the world of crypto. It has previously partnered with CoinDeal – this was the very first time that a cryptocurrency exchange sponsored a professional soccer team.
What It Entails
As implied above, the partnership is groundbreaking particularly because of the expected outcomes. Already, the football club is considered by many members of the crypto community to be the “go-to” club. Pairing it up with Bitcoin which is also widely considered to be a default option for many crypto enthusiasts is perhaps the best way to drive the agenda forward.
Perhaps the most notable aspect of the partnership is the fact that it represents a huge step forward for the mainstream adoption of digital currencies. Both the online lottery and the football club are doing their best to encourage people to use bitcoin.
Crypto Millions Lotto has taken this a step further by offering a unique referrer program which allows their customers to receive referral fees in bitcoin. In addition to that, the lottery also gives them the chance to compete for a humongous $2.5 million prize and they do not even need to buy a ticket in order to participate. Wolverhampton Wanderers F.C.’s very larger fanbase will be very beneficial to this course.
“We are delighted to have found a partner that has the same disruptive ethos as ourselves. Wolves’ success last year has put the club’s name on the world stage in a sport that is by far the most-watched on the planet. As a company, we are big football fans, and Wolves is the most crypto-friendly club in England. They were an obvious choice,” Sulim Malook, the Crypto Millions Lotto CEO, said.
The online crypto-based lottery is currently licensed in over 100 countries where it has built up a great reputation for offering transparent, fair and trustworthy lottery services. Like many other crypto-based businesses, the company has been eyeing expansion plans as the crypto sector continues to mature. Clearly choosing to go with a football club which already has a huge customer base is a great way to go about it.