Prediction markets are becoming an increasingly visible part of major sporting events, and the FIFA World Cup 2026 is proving to be their biggest stage yet.

In a move aimed at accelerating global adoption, Kalshi has announced a strategic branding and product partnership with ADI Predictstreet, the tournament’s official prediction market partner. The collaboration will expand football prediction markets throughout the knockout rounds while introducing new technology integrations designed to support long-term growth beyond the World Cup.

World Cup Partnership Extends Beyond Branding

Beginning with the knockout stage, Kalshi’s branding will appear alongside ADI Predictstreet across stadium advertising, broadcast coverage and digital media.

The companies will also launch a dedicated FIFA World Cup prediction hub featuring football prediction markets, tournament news and exclusive content. As part of the agreement, Kalshi will help expand the range of markets available on ADI Predictstreet’s platform across its international footprint, giving more fans access to event-based trading during the tournament.

The partnership also reaches beyond fan engagement. Both companies plan to integrate infrastructure through ADI Chain while exploring Web3 functionality, stablecoin support and future on-chain settlement capabilities as prediction markets continue to evolve.

Prediction Markets Continue Their Rapid Growth

The announcement comes as prediction markets experience record levels of activity during the World Cup.

Kalshi recently exceeded $1 billion in daily trading volume for the first time, underscoring the growing interest in regulated event contracts. According to Bank of America, the company now accounts for roughly 90% of the regulated U.S. prediction market, strengthening its position as the industry’s leading platform.

Kalshi has also expanded its World Cup presence through partnerships with the Argentine Football Association, the Croatian Football Federation, football star Luka Modrić and sports media brand Men in Blazers, further increasing its visibility throughout the tournament.

Companies Target Long-Term Global Expansion

Both companies see the World Cup as more than a short-term marketing opportunity. Instead, they view the tournament as a gateway to introducing prediction markets to a broader international audience.

ADI Predictstreet CEO Dimitrios Psarrakis said the partnership combines Kalshi’s established prediction market platform with ADI Chain’s digital infrastructure to help build a more connected global ecosystem.

Kalshi CEO and co-founder Tarek Mansour echoed that view, describing the FIFA World Cup as the ideal platform to introduce millions of sports fans to prediction markets.